The basics for creating a successful landing page for Facebook Social Ads are pretty much the same as the principals I covered for creating Ad’s with higher click through rates. To save you time finding the post, here they are again:

1. Microtarget - Instead of targeting the entire United States, target specific States or even Cities. People from different regions like different things.
2. Relate - Make your landing page feel like it’s specifically aimed at them. Including their interests, gender, anything you may know about your target audience WILL help.
3. Image Selection - Choose images that is relevant and eye catching. Read up on your psychology of colors. Here is a great thread from Wickedfire on the matter.
4. One Landing Page Per Audience - A lot of people may dispute me on this, however in my testings I have observed that a high CTR is achieved if you only have ONE landing page for each audience. For example, if one of your ad’s is sending traffic only from the state of Ohio make sure they have their own landing page!

Alright, so I know some of you readers out there are thinking “Why the hell do I need a landing page? I’ll just direct link!”

Unfortunately the FINP (Facebook Intern Natzi Party) doesn’t allow you to do that in most cases. Most companies landing pages have the sign up form on them and Facebook doesn’t allow any ad to go straight to a page that a user has to input information. This is why it is necessary to create your own Facebook landing pages.

Now since alot of things in this business can take alot of time and money, it is a necessity for you to make your own Facebook landing pages. The quickest, simplest and best way to do this is to swipe the e-mail creative for the offer you plan on promoting and changing the text to match the rules I stated above.

Here are Facebook landing pages I have used in the past for an offer called Web Perspectives. Feel free to use and change them. Maxbounty has this campaign and it converts well.

Canadian Men

Ontario

Canadians

As you can see (if you viewed them) each Facebook landing page has suttle differences while still remaining the same.

Campaign Details

Campaign Name: Ipsos - Mexico

Advertising Medium: Facebook

Average ROI: 50%

Affiliate Network: MAXBounty

This campaign has been making me money for a few months now, however it’s ROI is lower than the rest of my campaigns and the money I spend into it could be better put elsewhere. This is a great example for all the people interested in getting into affiliate marketing to make some money and see how it’s done.

Your first step towards setting up the campaign is to first gain access to it by signing up at MAXBounty (click here). It can take a day or two to get approved for the network, so don’t fret if you don’t get a phone call right away. You can generally speed up the process by calling their office for approval if you sign up during regular business hours.

Well you are waiting for approval, get your Facebook account up and running. If you have never advertised on Facebook before you are in luck! Facebook is pretty much giving away free coupons for advertising. All you have to do is sign up for a facebook account and then visit Nick Larson’s Blog for the coupon codes. He has a total of $200 worth! With this campaign you can turn that $200 into $300 in a single day.

One you have access to the offer create your landing page consisting of one of the banners available for the campaign. I personally used the 500×500 one. Please note that I used a banner for my LP due to laziness. A professional landing page will help you convert this offer even better. My next post will be on this very topic.

Alright so now you have access to the offer, you have a facebook account AND you have your LP up. It’s time to get your ad up! Here is one of the ad’s I have been running:

Text Version:

“Mexicanos”

“Su opinión nos interesa. Complete las encuestas online. ¡Puede ganar un cheque de Accor Compliments valorado en 3.000 pesos!”

While I was running Ipsos with this ad it had a 0.36 CTR which allowed me to get $0.04 clicks. This campaign doesn’t have a high convertion ratio, but since clicks are so cheap, who cares!

Time to make profit! Once your ad is approved make sure you lower your CPC so you aren’t overpaying for traffic. Remember, this campaign is only profitable with CHEAP clicks.

Good luck to you all!

Lets face it, Facebook overprices their traffic. You can buy mega targeted traffic from Google for around $0.35 a click with minimal work, or you could pay Facebook $0.80 a click for someone who saw a pretty picture and decided to click on it.

So why do people still advertise on Facebook? The easy answer is that Facebook wants to grab as much money as possible from people, so they reward ads that have a high CTR with more impressions and lower CPCs. Facebook has a pretty simple (yet inconsistent) formula that calculates how much they will make from showing one ad instead of another. Therefore, if your ad has a CTR of 0.3% and a max CPC of $0.10, it would be in their best interest to show it over an ad that has a CTR of 0.05 with a max CPC of $0.35.

So how do you get a high CPC? There really is no finite answer unfortunately, however brushing up on your psychology and market research helps.

Tips for getting a high CTR:

1. Microtarget - Instead of targeting the entire United States, target specific States or even Cities. People from different regions like different things.
2. Relate - Make your ad feel like it’s specifically aimed at them. Including their interests, gender, anything you may know about your target audience WILL help.
3. Image Selection - Choose an image that is relevant and eye catching. Read up on your psychology of colors. Here is a great thread from Wickedfire on the matter.
4. One Ad Per Audience - A lot of people may dispute me on this, however in my testings I have observed that a high CTR is achieved if you only have ONE ad running for each audience. For example, you should only have one ad targeting males and another targeting females.

Picking a campaign for the Facebook audience is a lot harder than most forms of PPC. Unlike search engines, Facebook has a rather useless keyword targeting system. Believe me you, I’ve picked plenty of campaigns I thought would convert at 1:10 on Facebook, but BAM I end up losing $80 in 15 minutes with just a look of astonishment to show for it. So how do you pick a campaign? Pick one that will apply to the masses.

A problem that plagues us all is this acronym called EPC (Earnings Per Click). A lot of Facebook marketers I know will start their campaign search by first sorting a list of campaigns by the EPC. This is just downright wrong and stupid. Each traffic source will have different people with different mindsets clicking on their ad. Furthermore, each advertiser goes about promoting a campaign in a different way. One person may prequalify their traffic with a more specific ad/lp, well another may just want to pump as many clicks at an offer in hopes that it converts. A good example of this is the eHarmony campaign on NeverblueAds. Currently the EPC for that campaign is $0.13, which would be rather impossible to make profitable on Facebook, yet somehow I’ve managed to get ads approved that bring me in an EPC of around $1.50-$2.00 depending on the day.

So if you can’t choose your campaigns via EPC, how do you? Good question! When you figure it out, let me know. Unfortunately there is no sure fire way to pick a campaign. The best and unfortunately most costly way is trial and error. There are however “golden rules” to help you along with your selection process.

Golden Rules:

1. Facebook users hate to pay for things. That’s not to say they won’t, but that it’s hard to get them to. Stick to giving them stuff rather than charging them.
2. Facebook users are lazy. Absolutely lazy. If you select a campaign that is a 4th page submit with a double opt-in. GOOD LUCK.
3. Can you get an ad approved. Before you select a campaign, assure that it is within Facebook’s advertising guidelines, otherwise have fun with the Facebook Nazi Interns.
4. How many people are in your target age group. If an offer is for Depends diapers, your target age group will be very small. Will it be worth it?